Customer care is a crucial element of business success. Every contact your customers have with your business is an opportunity for you to improve your reputation with them and increase the likelihood of further sales.
Customer care involves putting systems in place to maximize your customers' satisfaction with your business. It should be a prime consideration for every business your sales and profitability depends on keeping your customers happy.
Customer care is more directly important in some roles than others. For receptionists, sales staff and other employees in customer facing roles, customer care should be a core element of their job description and training, and a core criterion when you're recruiting.
But don't neglect the importance of customer care in other areas of your business. For instance, your warehousing and shipping departments may have minimal contact with your customers but their performance when fulfilling orders has a major impact on customers' satisfaction with your business.
A huge range of factors can contribute to customer satisfaction, but your customers both consumers and other businesses are likely to take into account:
Satisfied customers will contribute to your business for years, through their purchases and through recommendations and referrals of your business.
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