As 2015 approaches, the social media industry is stabilizing, and new (successful) networks no longer pop up every other day. While this is good because it means you don’t need to change networks on a regular basis, it’s bad because bigger businesses already have a foothold on Facebook, Twitter, Tumblr, Pinterest and Instagram, and small businesses need to find new ways to compete.
Here are three trends in small business social marketing that will become even more significant in 2015.
Higher CompetitionIf you have been active on Facebook and Twitter over the last year, you have noticed the increase in ads. In addition, the organic reach of Facebook posts continues to drop, with the last reported average being 16 percent reach. And since Twitter shows every tweet in the Home feed, a single tweet is quickly buried.
Facebook and Twitter aren’t punishing businesses; they’re just getting crowded. More and more, small businesses will need to pay for attention.
Visual ContentVisual content was a hot topic at the beginning of 2014, but it’s not going away. Visual content gets more attention and engagement on Facebook, tweets now include images in the Twitter Home feed, Pinterest, Instagram and Snapchat are mostly visuals, Tumblr is all about animated GIFs and images–and don’t forget about video networks like YouTube and Vimeo.
If you don’t have some design or video editing skills, you may want to look into hiring someone who does.
Multi-Channel EngagementIf you have to pay for attention and engagement on social networks, wouldn’t you want to switch to direct channel of communication as soon as possible? That’s why long-term engagement on social media is becoming a pipe dream.
In 2015, small businesses will want to collect email addresses or other contact information from their social media fans and followers as soon as possible. This allows small businesses to find prospects through social, but also opens a direct line of communication that they don’t need to pay for. Right now, two of the best ways to do this are social promotions and contests, so expect to see a lot more of them in the coming year.
We hope 2015 is an awesome year for small businesses everywhere. While these three trends make social media more competitive, there is still a lot of growth and opportunity in the social media world, so we are excited to continue helping small businesses get more leads and customers.
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