Ways to Market to the Wealthy
Wouldn’t it be nice to make over your business so that you are attracting wealthy clients who willingly pay your fees for goods or services rendered, refer you to other wealthy clients, and sing your praises to friends and associates?
This blog post will focus on the top industries that benefit from targeting the wealthy, ways to market to the wealthy, and how you can change your thinking to attract wealthy clients.
Top five industries that benefit from targeting the wealthy
Change your thinking to attract wealthy clients?
Use your website effectively
Reach out to clients via your company’s website. Make sure you are crystal clear about what you want clients to do when they get to your website. Build your list and optimize your site for the search engines. Keep in touch with your clients regularly via an ezine delivered electronically. It doesn’t matter what business you are in, you can use a website effectively.
We are an international culture that is on the move. Americans move every five years. There may not be hordes of wealthy folk where you live, but with the internet you can reach prospects all over the nation.
Upgrade your business.
And you will upgrade your clients. Template business cards and websites will only get you so far. Upgrade your image and you will automatically upgrade the quality of clients you attract.
Upgrade your thinking.
The wealthy are just like you and me. They are humans with busy lives and they need your products and services. Just because you have never targeted them before doesn’t mean that they don’t need you. Work on yourself and your self esteem. Work on your expertise so that you can move easily in their circles.
Be willing to spend more to attract quality clients. Wealthy clients didn’t become wealthy by taking short cuts in business. Know the value of being open to market and advertise where you will reach quality clients. You may need to invest time and money in marketing, materials, events, reports, technology, and image.
Be willing to do the work.
There is no easy answer. There is no magic bullet. If you want to play with the big boys, you must be willing to do the work. In the early days of my coaching business I took on clients without realizing that they were hiring me to give them the one magic marketing technique that would solve all their problems. There is work to do folks. If a successful business was easy to achieve everyone would be in business for themselves.
Create a special referral program just for the affluent.
At this level of clientele, you must coddle your clients. Make a BIG fuss when you receive a referral from an affluent client. You must create and manage a SYSTEM that measures referrals. Do you know how many referrals you have received year to date? If you don’t, you are not measuring adequately. Your system should tell you how many referrals per month and year and who they were from. You should have frank discussions with your clients about the type of person you would like to be referred to and you must figure out how you can get more referrals from those not giving them to you already.
Conclusion: It’s far easier to grow a successful business by targeting the higher end of the market rather than dealing with difficult consumers who care mostly about price. While your competitors are rolling around on the floor picking up pennies, make sure you are positioned for fabulous success in business by creating a new strategy that will target the upper end of the market. It’s worth it!
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